R0BATO MEDIA
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2014 to 2019 · Sports Editor-in-Chief

Def Pen Media

Rob ran Def Pen's national sports desk for five years, leading an editorial staff of 7+ writers while personally publishing roughly 10 SEO-optimized stories a day. His author archive on defpen.com still shows 3,923 bylined posts, all live today.

Rob's role

Editorial
Led a staff of 7+ writers as Sports Editor-in-Chief, publishing roughly 10 stories daily himself.
Social
Managed accounts with a 130K+ combined following in the era, including Def Pen Hoops, its Instagram, and Def Pen Sports, with Vine content reaching 51M+ loops.
Archive
The live Def Pen author archive contains 3,923 posts published under Rob's byline.
7+
Writers led
130K+
Combined social following in the era
51M+
Vine loops
The receipts

The accounts and archive, still live

Def Pen Hoops on X

@DefPenHoops

The basketball account Rob ran in the era. Still publishing today.

View the account

Def Pen Hoops on Instagram

@defpenhoops

The Instagram side of the basketball brand from Rob's era.

View the account

Def Pen Sports on X

@DefPenSports

The wider sports desk Rob led as Editor-in-Chief.

View the account

The author archive

3,923

Bylined posts on defpen.com under Rob's name, still live, running through March 2019.

Read the archive
Live from the feed

Def Pen Hoops today

The account, a decade on and still publishing
On camera

Reporting from the floor

Beyond the desk, Rob did on-camera interviews and floor reporting for Def Pen, from a Knicks locker room exchange with Joakim Noah to a sit-down with Blazers guard Evan Turner.

Original post@DefPenHoops on XView post →
Joakim Noah on Phil Jackson's pull-ups story, Knicks, July 2016
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Original post@r0bato on XView post →
Jeff Hornacek at his Knicks introductory press conference, June 2016
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Interviewing Blazers guard Evan Turner, July 2017
Ringside

Covering the big fight

On site for the Mayweather vs McGregor pre-fight press conference in New York, July 2017.

Rob at the Mayweather vs McGregor pre-fight press conference in New York
Mayweather vs McGregor pre-fight press conference, New York, July 2017
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