Sports content · social video · audience growth
10+ years across FanDuel, The Athletic, and The Ringer. I led FanDuel’s organic social video function for five years—strategy, a team of 4+, live programming, creator activations, and a roughly 200-video monthly publishing engine.
The short version
Rob spent five years at FanDuel leading the team behind the brand’s organic video: the YouTube channels, the TikToks, the live broadcasts, and the content engine publishing roughly 200 videos a month against the live sports schedule.
Before that he produced national podcasts at The Athletic and The Ringer and ran a sports desk as Editor-in-Chief. The throughline is the same: live moments, tight deadlines, real talent, and content built as a repeatable system rather than a lucky hit.
Selected work
Campaigns, broadcasts, channel launches, and creator programs—organized around what I actually owned and what the work accomplished.
Grand Clio · 2023 & 2024Led the social-video and live-broadcast work around FanDuel’s signature Super Bowl moment.
Channel launch · daily showHelped launch FanDuel’s morning basketball show and channel on YouTube, working with the show’s social and production teams.
Ran the live programming and surrounding video operation for a 12-hour NFL season kickoff tentpole.
Open case study →Turned a national commercial into platform-native organic content that carried the campaign across social.
Open case study →Launched three YouTube channels from zero and helped grow each through its first year.
See the channel receipts →Creator partnerships · field execution · distribution
Helped run creator partnerships across strategy, contracts and rights, briefing, event access, field coordination, and distribution.
Career scoreboard
Five years running FanDuel’s organic social-video function—strategy, a content team of 4+, live broadcasts, and a publishing engine built around the sports calendar.
Metrics reflect figures documented throughout the portfolio and résumé. Open a card for the supporting work.
How I lead
The work spans strategy, people, production, programming, distribution, talent, and the decisions that connect all of them.
Create repeatable workflows around the live sports calendar and a roughly 200-video monthly publishing engine.
Manage a team of 4+, brand influencers, talent, creators, producers, editors, and cross-functional partners.
Run broadcasts and on-site coverage under real-time deadlines—from planning and approvals to distribution.
Connect programming, packaging, paid promotion, creator access, and platform strategy to measurable growth.
Principle 01Live moments require preparation—not improvisation.
Principle 02Distribution begins during development, not after production.
Principle 03The best talent content feels native to the person, the fan, and the platform.
Trusted in the room
Two sides of the same job: producing with the people viewers came to see, and operating on site when the sports calendar moves in real time.
Experience
A career built across independent media, podcasts, national publishers, live sports, and social-video leadership.
Led a staff of seven writers and a 130K-combined social following, with Vine content reaching 51M+ loops.
Explore Def Pen work →Produced live shows, built podcast communities, and worked across social, talent, sponsorship, and event production.
Explore Count The Dings →Created and produced seven podcasts at The Athletic and supported national programming at The Ringer.
Led organic social video strategy, a team of 4+, brand influencers, live programming, creator activations, and paid-promotion decisions.
Explore FanDuel work →A creator-led content studio applying the same capture, production, distribution, and growth systems to businesses and personal brands.
Visit R0BATO Media ↗@r0bato
33K+ TikTok followers, 473K+ likes, and 5.8K+ followers on X—with a self-shot sports post reaching 5.8M views.
Work together
Senior leadership for media organizations—or the same capture, production, distribution, and growth system through R0BATO Media.
Social video, audience development, live programming, creator partnerships, content operations, and team leadership.
Short-form video, on-site capture, distribution, and a repeatable content system built around the people behind the brand.
