Sports content · social video · audience growth
10+ years across FanDuel, The Athletic, and The Ringer. I led FanDuel’s organic social video function for five years—strategy, a team of 4+, live programming, creator activations, and a roughly 200-video monthly publishing engine.
The short version
Rob spent five years at FanDuel leading the team behind the brand’s organic video: the YouTube channels, the TikToks, the live broadcasts, and the content engine publishing roughly 200 videos a month against the live sports schedule.
Before that he produced national podcasts at The Athletic and The Ringer and ran a sports desk as Editor-in-Chief. The throughline is the same: live moments, tight deadlines, real talent, and content built as a repeatable system rather than a lucky hit.
Selected work
Campaigns, broadcasts, channel launches, and creator programs—organized around what I actually owned and what the work accomplished.
Grand Clio · 2023 & 2024Led the social-video and live-broadcast work around FanDuel’s signature Super Bowl moment.
Channel launch · daily showHelped launch FanDuel’s morning basketball show and channel on YouTube, working with the show’s social and production teams.
Ran the live programming and surrounding video operation for a 12-hour NFL season kickoff tentpole.
Open case study →Turned a national commercial into platform-native organic content that carried the campaign across social.
Open case study →Launched three YouTube channels from zero and helped grow each through its first year.
See the channel receipts →Creator partnerships · field execution · distribution
Helped run creator partnerships across strategy, contracts and rights, briefing, event access, field coordination, and distribution.
Career scoreboard
Five years running FanDuel’s organic social-video function—strategy, a content team of 4+, live broadcasts, and a publishing engine built around the sports calendar.
Metrics reflect figures documented throughout the portfolio and résumé. Open a card for the supporting work.
How I lead
The work spans strategy, people, production, programming, distribution, talent, and the decisions that connect all of them.
Create repeatable workflows around the live sports calendar and a roughly 200-video monthly publishing engine.
Manage a team of 4+, brand influencers, talent, creators, producers, editors, and cross-functional partners.
Run broadcasts and on-site coverage under real-time deadlines—from planning and approvals to distribution.
Connect programming, packaging, paid promotion, creator access, and platform strategy to measurable growth.
Principle 01Live moments require preparation—not improvisation.
Principle 02Distribution begins during development, not after production.
Principle 03The best talent content feels native to the person, the fan, and the platform.
Trusted in the room
Two sides of the same job: producing with the people viewers came to see, and operating on site when the sports calendar moves in real time.
Experience
From independent sports publishing and podcast production to live programming, social-video leadership, and a creator-led studio.
Led an editorial staff of 7+ writers, published roughly 10 SEO-focused stories daily, and managed social accounts with a 130K+ combined following.
Explore Def Pen work →Ran @FanDuel social accounts with photo, video, and live coverage across the NBA, NFL, MLB, and 2018 World Cup.
Explore FanDuel work →Produced and edited two to four weekly shows across NBA, politics, and music, while supporting live shows and promotional content.
Explore Count The Dings →Created, developed, and produced seven podcasts, including a national daily NBA show, five team-specific shows, and an interview series.
Explore The Athletic work →Supported daily production on New York, New York and The Ringer NFL Show.
Explore The Ringer work →Led organic social video strategy, a team of 4+, brand influencers, live programming, creator activations, and paid-promotion decisions.
Explore FanDuel work →Lead a creator-led studio applying the same capture, production, distribution, and growth systems to businesses and personal brands.
Visit R0BATO Media ↗@r0bato
33K+ TikTok followers, 473K+ likes, and 5.8K+ followers on X—with a self-shot sports post reaching 5.8M views.
Work together
Senior leadership for media organizations—or the same capture, production, distribution, and growth system through R0BATO Media.
Social video, audience development, live programming, creator partnerships, content operations, and team leadership.
Short-form video, on-site capture, distribution, and a repeatable content system built around the people behind the brand.
