Social and video content leader with 10+ years across FanDuel, The Athletic, and The Ringer. Five years leading FanDuel's organic social video, with team roles on back to back Grand Clio winning campaigns. Now the founder of R0BATO Media.
Rob spent five years at FanDuel leading the team behind the brand's organic video: the YouTube channels, the TikToks, the live broadcasts, and the content engine publishing roughly 200 videos a month against the live sports schedule.
Before that he produced national podcasts at The Athletic and The Ringer and ran a sports desk as Editor-in-Chief. The throughline is the same: live moments, tight deadlines, real talent, and content built as a repeatable system rather than a lucky hit.
Led a staff of 7+ writers and a 130K+ social following, with Vine content reaching 51M+ loops. Bylines featured in Huffington Post, Bleacher Report, Fox Sports, CBS Sports, and NBC Sports.
Ran @FanDuel social through the 2018 NBA Playoffs, NFL, MLB, and the World Cup, then produced 2 to 4 shows a week at Count The Dings, including live shows at venues across the country.
Created and produced 7 podcasts at The Athletic, including The Daily Ding, a national daily NBA show, and supported two NBA Drafts and the 2020 All-Star Weekend. Later supported national shows at The Ringer.
Led the organic social video function: strategy, a content team of 4+, 6+ brand influencers, live programming end to end, and paid promotion decisions across YouTube and TikTok. Grew the flagship channel 10x and launched three channels that now hold 920K+ combined subscribers.
A creator-led video and content studio bringing that same system to businesses and personal brands: capture, create, grow.
Campaign credit where it's earned: Rob led the social video and live broadcast side of these campaigns inside FanDuel.
Back to back Grand Clio winner, Clio Sports 2023 and 2024. FanDuel's live Super Bowl moment. Rob's team produced the live broadcasts (51K+ peak concurrent) and the social activation around them, with on-site capture at multiple Super Bowls.
Effie winner. FanDuel's NFL season kickoff tentpole. Rob ran the live programming, including a 12-hour broadcast marathon, and the video content surrounding it.
Shorty Award winner and Clio Sports Gold. The Charles Barkley AI campaign. Rob's team cut the commercial into social and built organic content that carried the campaign across platforms.
Credentialed content and live coverage under same-day deadlines: multiple Super Bowls, NBA and WNBA All-Star Weekends, NBA Summer League, NBA Cup, Kentucky Derby, MLB playoffs, and brand concerts featuring T.I., Ludacris, and Calvin Harris. Plus creator events, including a Warzone Fantasy Challenge with TimTheTatman that drew 1.1M+ views across creator broadcasts.
R0BATO Media applies the same playbook, capture, create, grow, to local businesses, creators, and personal brands. If you want the full story, the resume has the receipts.