Kay AdamsGronkTimTheTatmanVolkanovskiPat McAfeeShams CharaniaJordan SpiethBlake GriffinKevin DurantBussin' With The BoysMichelle BeadleChandler ParsonsLou WilliamsKenny BeechamJon Rothstein
Up & Adams · launched from zero
Kay Adams
@heykayadamsRob launched the Up & Adams YouTube channel with Kay Adams, working with the show's social and production teams, then handed it off. It has since grown into one of the biggest daily shows in sports media.
Rob's role
Launch
Launched the channel from zero and led it through year one before handing off to the appropriate internal teams.
Production
Produced and directed branded content with Kay across the FanDuel portfolio.
After year one
Consulted on channel strategy as the show scaled.
Where news breaks
The show became a destination moment: Gronkowski chose Up & Adams to reveal his FanDuel partnership after the viral "I'm kind of bored" tweet, covered by the New York Post.
537K
Subscribers today
0
Subscribers at launch
Yr 1
Led through the first year