Strategy
Matched creators to sports moments, campaigns, and formats that fit their audiences.
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Creator partnerships
Put the right creators in the right sports moments—then extend the work.
Rob helped run FanDuel creator partnerships across strategy, agreements and rights, briefing, event access, field coordination, and distribution through FanDuel’s own channels.
Published creator work · Gabb Goudy
NFL players pick their Madden teamsCreator access → field execution → FanDuel distribution
Where Rob contributed
More than booking talent.
The work connected the creator relationship to the sports calendar, on-site execution, platform fit, and brand-channel distribution.
Agreements & rights
Supported deliverables, terms, usage, and content-rights conversations with creators and their teams.
Field execution
Briefed and coordinated creators on site around access, timing, brand kit, and live-event logistics.
Distribution
Connected creator output to FanDuel’s social, video, and live-programming ecosystem.
Published work
The output—not a screenshot of the portfolio.
Six representative pieces from the larger archive. Each embed is the original published video.
Kent Padgett · golf activation
Jordan Spieth: Birdie or Bogey?
See more from Kent Padgett →Bailey Jackson · WNBA All-Star
Players pick their walkout songs
See more from Bailey Jackson →Liv Moods · NFL
Early Super Bowl predictions
See more from Liv Moods →MintyBets · basketball
Name a random 50-point scorer
See more from MintyBets →Bridget Case · Super Bowl
Mahomes passing-touchdown prediction
See more from Bridget Case →Full archive
More creators, shows, clips, and activations.
The original archive remains available for anyone who wants the complete body of work.
Open the creator archive →Across the program
Different voices. Different sports. One operating system.
The creator work crossed NFL, NBA, WNBA, golf, and major live events, then connected back to FanDuel’s publishing ecosystem.
Back to the full portfolio
Creator partnerships are one part of the system.
See the campaigns, channel launches, talent production, audience growth, and live-event work around them.