FanDuel creator program
Putting creators in the field
Rob helped run FanDuel's creator program across contracts, strategy, and execution: getting sports creators into the field with FanDuel kit, and turning their organic content into reach the brand channels couldn't buy on their own.
Rob's role
Contracts
Part of negotiating deliverables, terms, and content rights with creators and their teams.
Strategy
Helped set which creators fit which campaigns and activations, and how their content laddered up to FanDuel's tentpoles.
Execution
Briefed and coordinated creators in the field, FanDuel mics in hand, shipping content against the live sports calendar.