2026 Bronze Effie winner

Futures Day

FanDuel's NFL season kickoff tentpole: a full day of live programming built around season-long futures, anchored by a 12-hour broadcast marathon.

Rob's role

Live programming
Ran the live programming end to end, including a 12-hour broadcast marathon, across YouTube and Twitch.
Video content
Led the video content surrounding the tentpole, built and published against the live sports calendar.
Team
Directed the content team and brand influencers driving the day's social output.
Recognition
Bronze Effie Award at the 2026 Effie Awards US Gala in New York, honored for marketing effectiveness. The campaign was developed with agency Arts & Letters.
12hr
Live broadcast marathon
Bronze
2026 Effie Award
NFL
Season kickoff tentpole
Watch

The programming

The broadcast

FanDuel Futures Day, full live stream

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Social cut

Futures Day content piece

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Social cut, short

Futures Day vertical short

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Award citations: 2026 Effie Awards US  ·  Effie win announcement

The latest edition

Futures Day 2025

Futures Day 2025

The full playlist from the latest edition

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The Futures Day crossover

Gronk, Bussin' With The Boys, and Josh Pate on the Up & Adams Futures Day livestream

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