Kick of Destiny
FanDuel's live Super Bowl moment: a real-time, high-stakes broadcast built around a single coin-flip payout, aired live during the biggest television window of the year.
FanDuel's live Super Bowl moment: a real-time, high-stakes broadcast built around a single coin-flip payout, aired live during the biggest television window of the year.
In December 2022, Gronkowski posted three words: "I'm kind of bored." The tweet pulled nearly 70,000 likes, set off comeback speculation across the sports world, and had two NFL teams calling his agent within a day. Then he went on Up & Adams, the channel Rob launched, and revealed it was the teaser for his FanDuel partnership. A three-word post became national news before the campaign spent a dollar, covered by Sports Illustrated and the New York Post. That partnership became Kick of Destiny. The Up & Adams conversation, Gronk on NFL return options, Tom Brady, and the FanDuel partnership, is still on the channel.
FanDuel live Super Bowl broadcast
Kick of Destiny
Kick of Destiny
FanDuel live Super Bowl broadcast
Kick of Destiny II
Kick of Destiny II
Gronk's Kick of Destiny 2 press conference
FanDuel live Super Bowl broadcast
Kick of Destiny III
Kick of Destiny III
Eli Manning wins Kick of Destiny 3
Kick of Destiny 3, everything in one place
Rob Gronkowski preparing for the kick, from Rob's own coverage
On set at the Kick of Destiny shoot
From the Kick of Destiny shoot, Rob's own coverage
Rob built FanDuel's GIPHY library, the branded GIFs that flood texts and group chats during the big moments. The Kick of Destiny and Manning brothers set is part of a channel that has crossed a billion views. See the full channel →
Award citations: Clio Sports 2024 (Grand) · 2024 Grand Clio announcement