FanDuel

Five years leading FanDuel's organic social video function: strategy, a content team of 4+ and 6+ brand influencers, live programming end to end, paid promotion decisions, and a publishing engine of roughly 200 videos a month built around the live sports calendar.

Launches, moments, and always-on campaigns

Rob's team backed FanDuel's brand pushes with content built for the moment, from new state launches to tentpole weeks, plus the always-on campaign engines that ran across the channel.

On site at the tentpoles

The FanDuel events Rob was on the ground for, from the Kentucky Derby and Super Bowl parties to FanFest and the Superstar Showdown.

On the ground and on set

Behind-the-scenes moments from the work, from FanFest Philadelphia to the shoots with talent.

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Evergreen essays on the channel

FanDuel's GIPHY library

Rob built out FanDuel's GIPHY channel, the branded GIFs that surface in texts, group chats, and social replies during the biggest moments, from Kick of Destiny and the Manning brothers to FanDuel TV and The Ringer. The library has crossed a billion views.

Before the video era

Rob's first FanDuel run, 2018 to 2019 on the social team, overlapped with early branded storytelling on the channel.

Explore the era