Shorty Award winner · Clio Sports Gold
ChuckGPT
FanDuel's Charles Barkley AI campaign: a commercial concept extended into a full social and organic content program that carried the idea across platforms.
Rob's role
Social video
Rob's team cut the commercial into social and built the organic content that carried the campaign across platforms.
Distribution
Published across the flagship and Sportsbook accounts, tied into the live sports calendar and the broader content engine.
Recognition
Shorty Award winner for Creative Use of Technology, with Silver for Integration with Traditional Media and Bronze in the Sports category, plus Clio Sports Gold. Cited below.
Shorty
Award winner
Clio
Sports Gold
AI
Charles Barkley campaign