Talent · FanDuel portfolio

Pat McAfee

@patmcafeeshow

During Rob's run, FanDuel was the betting partner of The Pat McAfee Show. Rob's team produced and distributed partnership content across FanDuel's channels, and the partnership's tentpole event ran on McAfee's own.

Rob's role

The tentpole
The FanDuel $200K Superstar Showdown, a branded live event hosted by McAfee on The Pat McAfee Show's channel.
The clip machine
Show moments cut and published as always-on short form on FanDuel's channels.
The reach
Partnership content built to live on both sides: FanDuel's portfolio and McAfee's platform.
The tentpole

The $200K Superstar Showdown

On McAfee's channel

FanDuel $200K Superstar Showdown, hosted by Pat McAfee

Video unavailable?Watch on YouTube →
In short form

The show, on FanDuel's channels

Behind the scenes

On set, from Rob's own coverage

On set

From Rob's own coverage

On the vertical feed

Super Bowl week, 6.7M plays

Clip unavailable?View on TikTok →

Joe Burrow is DIFFERENT 🐅 Super Bowl week, 6.7M plays

TikTok · @fanduel
The GIFs

Pat McAfee on GIPHY

Part of FanDuel's GIPHY library that Rob built, a billion-view channel. See the channel →