Rob launched FanDuel's Run It Back on YouTube, working with the show's social and production teams: the morning basketball show with Michelle Beadle, Lou Williams, and Chandler Parsons, with creators like Kenny Beecham in the mix.
Rob's role
The launch
Built the channel from zero, one of three FanDuel channels Rob launched from scratch that now hold 920K+ combined subscribers.
The show
A daily morning NBA show with Michelle Beadle, Lou Williams, and Chandler Parsons at the desk.
The clip machine
Show moments and creator segments cut into always-on short form for the channel and the wider portfolio.
The desk
The hosts
Michelle Beadle
The anchor, a longtime sports broadcaster who drives the show and its debates from the middle seat.
Lou Williams
The 17-year NBA veteran and three-time Sixth Man of the Year, bringing the player's read on the league and the stories from inside the locker room.
Chandler Parsons
The former NBA forward turned analyst, with the wing's perspective on today's game and the personalities in it.
Short form
Run It Back Shorts
Vertical clips Rob cut and captioned for the channel's Shorts and social feeds.
FanDuel's NBA Tip Off event at the iconic Gauchos Gym in the Bronx, October 2024, with Walt "Clyde" Frazier, Rafer Alston, and the Run It Back hosts on hand.
Chandler Parsons and Walt "Clyde" Frazier at the Gauchos Gym event
On the ground at the Gauchos Gym event
The GIFs
Run It Back on GIPHY
Part of FanDuel's GIPHY library that Rob built, a billion-view channel. The crew's reactions live on in group chats. See the channel →
