Rob worked multiple Super Bowls on site for FanDuel. The biggest swings live on the Kick of Destiny page, the live Super Bowl broadcast three years running, and this page carries the coverage around the game.
Rob's role
The tentpole
Produced the Kick of Destiny live broadcasts, FanDuel's Super Bowl moment, peaking at 51K+ concurrent viewers.
Around the game
On-site capture across multiple Super Bowls: talent hits, fan moments, and quick questions cut for the channel.
Around the game
From Super Bowl week
Years of on-site coverage: talent hits, fan moments, and quick questions cut for the channels. Rob also turns up as an extra in two FanDuel Super Bowl commercials, way in the back, don't blink or you'll miss him.
Who Will Win Super Bowl 57? Fans Pick!, with Kent Padgett
YouTube · @FanDuel
The signature moment
Kick of Destiny
It started with three words. In December 2022 Gronkowski posted "I'm kind of bored," a tweet that pulled nearly 70,000 likes, had two NFL teams calling his agent within a day, and made national news, then he revealed on Up & Adams that it was the teaser for his FanDuel partnership. That partnership became Kick of Destiny: FanDuel's back-to-back Grand Clio winning live Super Bowl campaign, three years running. Rob ran the live broadcast side and the social cuts around the moment. The full Kick of Destiny page has the origin story and all three years in one place.
During Super Bowl LIX week, Rob was hands-on running FanDuel's X account for a live Gronk "Ask Me Anything." A promo giveaway pulled hundreds of fan questions, a hype post handed Gronk the keys, and Gronk answered the best ones on camera through the night. More on the Gronk page.
The giveaway: reply with a question for Gronk, 157K+ views · @FanDuel
